In the hospitality sector getting every last detail right to please your customers is essential. The way you make the beds and the food and drink you provide can influence whether a guest decides to return to your establishment. Around 30% of people said a hotel having low quality coffee would deter them from rebooking a hotel. This clearly creates a valuable opportunity, not only to elevate your customers experience but also increase the likelihood that they will become a repeat visitor.
One survey found that, of over 2,000 consumers, the key factor in whether they purchased or not was convenience. Especially for those who may have a busy day ahead, whether that’s meetings, travel or exploring the area, having easy and fast access to their favourite drinks is key. Other important elements highlighted in this study showed the need for good customer service and value for money. In today’s economic climate, people want to feel like they are getting a good deal on every aspect of their stay.
The increase in café culture around the UK has vastly increased consumers ability to identify good quality teas and coffees. This also presents more competition for those in the hospitality sector, as customers can easily find other options nearby. Developing your coffee area, whether that’s in the lobby or dining room, to offer high quality beverages and more convenient machines can be a way to help differentiate your establishment.
Retaining the self-service element most hotels favour in the dining area, doesn’t mean you have to sacrifice on quality. A good quality bean to cup machine, like a WMF or Vitro, will provide your customers with freshly ground coffee at the touch of a button. Or, if you’re looking to offer a wider variety of drinks, perhaps even chilled options, the Douwe Egberts Excellence range is speedy, efficient and provides delicious drinks every time. The latest Excellence Touch machine can deliver high outputs of iced coffees and other customer favourites. Make sure you check it out to ensure you're offering your customers the best possible selection of beverages to further enhance their stay with you.
A lot of consumers these days are looking for more sustainable offerings too. They want to feel like their small choice is having a wider impact. Choosing coffee beans or tea bags that are sourced from Fairtrade farms or are Rainforest Alliance Certified can provide a tangible option for your customers.
Upgrading your coffee offering may not seem like it will increase business in the short term, but it can affect whether a customer chooses to return. Investing in decent quality coffee beans or tea can be a simple, yet effective, way of setting your hospitality business apart from others in your area.
If you are interested in upgrading the coffee offerings in your hotel, take a look at a few of our recommended machines below. Or get in contact with a member of our team to talk through the ideal option for you.
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